Consorcio de Universidades del Estado de Chile (CUECH)
Brand identity and communication system for a public university consortium.
Developed a comprehensive brand identity and design system for a consortium of public universities, with the goal of unifying communication across multiple institutions under a coherent and flexible visual framework. The work focused on creating a shared language that could adapt to diverse contexts while maintaining consistency and clarity across digital platforms.
Conducted qualitative research to better understand user needs and behaviors, informing the design of digital products and communication structures. I also worked with platform data to refine content strategies and improve the overall user experience, ensuring that communication outputs were both accessible and aligned with institutional objectives.
