Festival of the Greater South
Brand identity and visual ecosystem for an international cultural festival.
Led the development of the full brand identity and visual ecosystem for the Festival of the Greater South, working in close collaboration with the communications team of the Organisation of Southern Cooperation (OSC). The work spanned multiple editions of the festival, establishing a cohesive and adaptable visual language across all touchpoints, from digital content to on-site experience.
Oversaw the creation of social media content, coordinated visual direction for the event’s staging, and supervised audiovisual production across all festival days. Collaborated directly with artists to ensure alignment between creative output and the festival’s identity, extending the reach of the project through participatory content and global-facing communication. The visual system and core assets were developed in multiple languages, reflecting the organisation’s international scope and diverse audiences.
